MAD is proud to announce we’ll be building with stellar

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The Programmatic Marketplace is Broken.
  • We can’t trust each other.
  • It’s rampant with fraud, unnecessary costs and a lack of transparency.
Middlemen exist in an attempt to establish trust but have failed, making the system more complex, less trustworthy, and more expensive:
$
1.00
Advertiser
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0.95
Buy-side
Ad Server
0.92
Rich Media Vendor
0.87
Verification Vendor
0.67
DMP
0.67
DSP
0.67
Ad Exchange
0.48
SSP
0.45
Sell-side
Ad Server
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$
0.40
Publisher

Because it’s a broken protocol,
we created a new one.

MAD puts the ad decisioning layer on a user’s device - not on a middleman’s insecure data store. MAD is modern protocol to bring today’s consumers, advertisers, and publishers closer together.
advertisers to publishers
programmatic today
PROGRAMMATIC TODAY
A publisher captures a user’s data and pushes it into multiple untrusted central stores — an SSP, a DSP, a DMP, etc — who show relevant ads to consumers. A user has no control over their privacy.
with mad
WITH MAD
A user’s set of devices pulls in relevant ads based on their on-device profiling powered by their personal Artificial Intelligence “AI” Agent - a firewall that pulls in only relevant ads and ignores the rest. This profiling remains secure, is never shared, and is cryptographically sealed, powered by Blockchain technology.

Core Team

Adam Helfgott
Adam is a CTO and serial tech entrepreneur. As the Co-Founder and CEO of MadHive, Adam conceptualizes and builds OTT ad tech with a blockchain architecture. Adam has worked directly on multiple blockchain projects and has held strategic advisory positions within several leading blockchain and media companies including Gem and IMG/WME.
Adam Helfgott
Project Lead
Tom Bollich
Tom is an entrepreneur in the technology space, particularly in "gamification of economies." Before advising various Fortune 500 companies on "gamification," he was a founding team member and founding Studio CTO at Zynga. Tom has been at the forefront of many disruptive trends we now see as commonplace, including gamification, online casinos, real-time labor, and even Cannabis.
Tom Bollich
Lead Architect
Konstantin Richter
A serial entrepreneur in the SaaS media space, Konstantin is an advisor to leading blockchain companies like Gem, Shocard and Po.et. He is the co-chair of the advertising consortium AdLedger and CEO of Blockdaemon.
Konstantin Richter
Token Strategist
Chris Powers
Powers is a Vice President at BTC Labs, a venture studio building a suite of decentralized applications for forward-thinking media companies. He previously spent 8 years in Shanghai consulting for investment banks and mutual funds on the Chinese capital markets before joining ICOAGE, the worlds largest ICO platform, as Director of International Markets.
Chris Powers
Project Manager
Rebecca Lerner
Rebecca Lerner
EVP, Strategy
Michael Hummel
Michael Hummel
VP, Operations
Josh Helfgott
Josh Helfgott
Head of Product
Anthony Shook
Anthony Shook
Chief of Staff
Christiana Cacciapuoti
Christiana Cacciapuoti
VP, Partnerships & Platform Ops
Denis Kezerashvili
Denis Kezerashvili
SVP, Engineering
Aaron Brown
Aaron Brown
VP, Engineering
Andrew Sears
Andrew Sears
Senior Software Engineer
Tyler Mace
Tyler Mace
Senior Software Engineer
Chase Gale
Chase Gale
Senior Software Engineer
Robert Callan
Robert Callan
Senior Blockchain Engineer
Matthew Day
Matthew Day
Junior Marketing Manager
Jacob Koesterich
Jacob Koesterich
Senior UX Engineer
Razvan Ion
Razvan Ion
Senior Marketing Designer
Sorel Mihai Arghire
Sorel Mihai Arghire
Senior Marketing Designer
Maria Cacciapuoti
Maria Cacciapuoti
Executive Assistant
Mason Kien
Mason Kien
Community Manager
Marco Piol
Marco Piol
Community Manager

Advisors

Bo Shen
Bo Shen is a Co-Founder of Bitshares and a partner at Fenbushi Capital, the largest blockchain investment fund in China. Bo has been on the forefront of innovation and entrepreneurship since the inception of the digital asset industry. Bo Shen has over 12 years of senior management experience in capital markets and finance. Bo holds a Masters of Systems Engineering from Georgia Institute of Technology.
Bo Shen
Fenbushi Capital
Renqi Shen
Renqi is part of the investment team at Fenbushi Capital, joining the firm in 2016. He primarily focuses on finding companies with disruptive solutions enabling blockchain technology to solve spontaneous real world problems. His investments includes portfolio companies that span across Europe, North America and Asia Pacific. He has now taken an active role in a subsidiary of Fenbushi Capital overseeing deals in crypto-assets.
Renqi Shen
Fenbushi Capital
David Bailey
As chief executive officer of BTC Media, David Bailey is an industry leader in the digital currency and blockchain space. By overseeing the delivery of breaking, in-depth and instructive content, he has championed growth in the field for an immeasurable audience. BTC’s holdings include the first digital and print publications dedicated to Bitcoin and blockchain technology, a wide-reaching podcast network and a conference series that connects digital innovators with legacy leaders in a range of industries. As an advocate for technology’s evolving place in our world, David is always looking for the next frontier.
David Bailey
BTC Media
Barry Cupples
Mr. Barry Cupples serves as Global Chief Executive Officer of Investment at Omnicom Media Group Inc. and OMD Worldwide Group. Mr. Cupples has been the Chief Executive Officer of Global Investment & Accountability at Omnicom Media Group Holdings Inc since May 2013 as well as the Chief Executive Officer of Omnicom Group (Asia Pacific) Pte. Ltd.
Barry Cupples
Omnicom
Greg Clayman
Greg is a seasoned media executive, who previously was General Manager at Vimeo, EVP Digital Media at News Corp and EVP for Digital at MTV Networks. He is an advisor to po.et and at the forefront when it comes to media and blockchain.
Greg Clayman
Viacom, Fox, Vimeo
Tim Ringel
Tim is the Global CEO of Reprise Media Inc.(owned by IPG) - A digital advertising agency with more than 1200 people and 46 offices around the Globe with it's HQ in New York. Tim managed the NYSE listed company NetBooster Group as Global CEO from June 2013 until October 2016 when he left for his current position at Reprise Media (an IPG company). Tim has been an advisor to major brands like Nike, Emirates, T-Mobile, C&A, Deichmann, ORACLE, Lufthansa, Grohe and many more on their digital strategy. He is a frequent speaker at industry events around the globe.
Tim Ringel
IPG/Reprise
Armin Ebrahimi
Armin Ebrahimi is the Co-Founder and Chief Executive Officer of ShoCard, Inc., a blockchain-based identity service. Armin Ebrahimi previously served as Chief Operating Officer of Buysight, Inc. and as Senior Vice President of Engineering at Yahoo.
Armin Ebrahimi
ShoCard
MT Carney
MT has extensive experience in building and managing large teams of creative people, designing shared goals and finding ways of working with groups who historically have only been competitive or confrontational. MT Carney founded Untitled Worldwide in 2013 to build a modern marketing and communications agency rooted in strategy with every single part of the marketing process: creating, producing, distributing, targeting, measuring, partnerships, and messaging —all working together to create a cohesive brand voice.
MT Carney
Untitled Worldwide
Steven Nerayoff
Steven Nerayoff, Esq. LL.M. is a prolific serial entrepreneur, attorney and inventor of 20 international patents, having founded seven companies in Silicon Valley and New York City.

Steven is a blockchain pioneer with his involvement in top projects including: Ethereum, Lisk, Bancor, tZero, ZenCash, ZCash, Veridium, Storm, and Kik. Steven is also the Chairman of the publicly listed company Global Blockchain Technologies (OTCMKTS:BLKCF) (TSXV:BLOC).
Steven Nerayoff
Alchemist
Wiley Mathews
Datawallet CMO (BSc Computer Science, Birmingham Southern University. Former Director of Mobile United States, OMD [biggest marketing firm in the world]. Former Managing Director, Blis.)
Wiley Mathews
HoneyComb VC

Press

Expansive Media Reach

Institutions

Unparalleled Blockchain Insights

Economic Overview

MADtoken

MADtoken is escrowed to activate a payment channel for the accounting, fulfillment and instant reconciliation of ad delivery

Use of Funds

R&D
50%
Platform
15%
Business Development
15%
Marketing
10%
Token Launch
5%
Legal
5%

Overview

Symbol
MAD
Total Tokens
220,000,000
Price Per Token
$0.40
Token Type
ERC 20
Fundraising Goal
$25,000,000
Implied Market Cap
$88,000,000

A Decentralized Network for the Advertising Industry

The MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex adtech value chain.

MADnet Books

The first solution built into the network will be MADnet Books, a decentralized payment rail that allows advertisers to stake insertion orders into the MAD Network. This payment rail will open a tokenized marketplace for exchanging the value of an ad impression.

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MADnet Core

The next layer built within the MAD Network will be MADnet Core, a decentralized ad server and exchange. MADnet Core will store, match and serve ads propagated through the network. MADnet Core is powered by a proof-of-real-work algorithm that combs through large amounts of ad requests and campaigns to find the best possible match.

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MADnet Data

MADnet Data is a decentralized data management platform (DMP) that will capture information from the use of the MAD Network and allow participants to exchange data in a peer-to-peer architecture.

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How Mad Works

Connecting Advertisers and Publishers

  1. Advertiser creates insertion order on MADnet Books by staking MADtoken
  2. Ad request information is propagated to MADnet Core
  3. Ad serving miners compete to find the best possible match
  4. Smart contracts within MADnet Books pay publishers and miners as the advertisement plays in near-real-time.

Benefits of Mad

A New Paradigm for
Programmatic Advertising

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Decentralized
The MAD Network is not operated by one central party. Decentralized miners ensure that advertisements are constantly being served, averting the possibility of a single point of failure.
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Transparency
Today’s ad tech supply chain is opaque - neither the advertiser nor the publisher has insight into agreed-upon prices. The MAD Network is completely open and accessible by all parties. Blockchain technology gives each entity confidence in the veracity of the data in the network.
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Disintermediation
The MAD Network puts an end to today’s convoluted programmatic advertising system in which intermediaries capture 60 percent of every ad dollar spent. By establishing trust within the MAD ecosystem, network participants can transact without the need for a middleman.

Stakeholders

The MAD Network Aims to Create a Better Ecosystem for Everyone

Advertisers

Connect with a global network of publishers with inventory and serve advertisements to targeted audiences around the world. The MAD Network is accessible by anyone, anytime, anywhere, so impressions are always ready to be matched.

Publishers

Advertising payments are handled automatically so you can worry less about collecting revenue and more on growing your audience. Unlock new monetization strategies by utilizing your first party data throughout the MAD Network. Blockchain technology ensures that buyers have full faith in the integrity of the data.

Ad Serving Miners

Matching ad requests can be done by anyone interested in strengthening the MAD Network. Mining is straightforward and compatible with modern-day infrastructure. Earn MADtoken for helping store, process and match advertising requests with relevant impressions.

The Mad Roadmap

Evolution of the MAD Network

Concept & Launch
January 2015 - MadHive Team first ideates and conceptualizes blockchain solutions for the ad tech industry
April 2016 - MadHive Launches
August 2016 - MadHive completes first round of seed funding
Blockchain and Ad tech
September 2016 - First ad tech blockchain POC
February 2017 - Team begins developing a centralized ad server with hashed data
June 2017 - Tegna becomes MadHive's first paying customer
Network Beginnings
June 2017 - MadHive leads the first inaugural meeting of AdLedger
August 2017 - MAD Network hires its first Lead Blockchain Engineer
December 2017 - MAD Network Contribution Period
MAD Network POC
Janurary 2018 - Grow the MAD Network development team
April 2018 - Launch centralized version of MADnet Books with full transparency
MAD Network Launch
August 2018 - Launch centralized version of MADnet Core compatible with MADnet Books
November 2018 - Introduce MADtoken economy within MADnet Books
MAD Network Growth
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Download the MAD Whitepaper
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Enter Your Private Access Code
Don't have a private access code? Contact private@madnetwork.io